The new Kia ProCeed shooting brake: the design story
Kia’s European design team has turned out some impressive designs recently – but this model takes the brand’s bold new look and runs with it. Arguably nicer looking than the hatchback on which it’s based, the ProCeed is a product of the Frankfurt office, and will be built alongside the Kia Ceed and Ceed Sportswagon. In order to differentiate it from the other Ceeds, the ProCeed will be available exclusively in warm GT-line and hotter GT trims.
It’s 43mm lower but longer than the other Ceed models and only shares a bonnet and front wings with its less-sporty siblings. It’s just as wide as the Ceed hatchback at 1800mm, and features the same ‘tiger-nose’ grille and headlight signatures, as contemporary Kia models.
At the rear, the ProCeed has a steeply raked rear windscreen, which makes it look far more dynamic, but can’t be good for storage. Then again, Kia isn’t pitching this as an estate, merely a sports coupe with a dash of practicality – there’s 50% more boot space over the Ceed.
You’ll also find dual-tipped exhausts and the ProCeed name stretched above the full-length rear lights. All ProCeed models will get 10 colours to choose from, and either 17- or 18-wheels, though GT car gets the latter as standard.
Either way, it seems to be a match in looks for the new Audi A6 Avant, and even drifts into Porsche Panamera Sport Turismo levels of prettiness from some angles. It’s certainly a halo model for the entire Ceed range.
Visit our showroom to see this beautiful car for yourself and arrange a test drive. Call us on 722556 for more details.