Our Evolution

Over the decades, Bel Royal Motors have remained on the same site on the corner of Victoria Avenue and La Route de St Aubin.  This commanding position has made the site synonymous with the motor trade in Jersey.

In 1926, Mr P Le Marquand started business in general engineering.  Servicing, maintaining and repairing bakery machinery, woollen mill machines, lawn mowers, marine engines and, on one occasion, servicing a Bristol fighter plane.

In the post war years, Bel Royal Motors were agents for Jowett motor cars which included the Jupiter, Javelin and Bradford.  More recently, we have represented brands such as Morris, Fiat, SEAT, Kia and Mazda.

Below are some photos of Bel Royal corner through the years, starting in 1926 when the garage first opened it’s doors.  If you have any photographs of the site then we’ll love to hear from you.